A powerful first impression is crucial for any business, and engaging graphic designs combined with a planned strategy will help you achieve this. The goal is to remain visually consistent with your customers. Think about Tim Hortons, ever notice how everything they do has the same look? There is a reason for that!
When you hire a graphic designer you're getting!
Someone who understands the correct use of fonts, typography and icons.
Someone with the knowledge of popular design elements in your industry.
Someone who has all the needed programs, and can generate all the required file types, in the appropriate resolution and size aspects.
Someone who follows the trends, and can keep your business up to date.